The human side of AI, in a voice that actually sounds like you.
You’re building a category around what happens to identity, work and grief when we automate everything. from inside a full-time AI contract. We’re proposing a ghostwriting-led retainer built around your existing material (note-taker transcripts, live demos, contract insight) so your feed keeps moving without eating your evenings, and without smelling like ChatGPT.
You know LinkedIn matters. You just don’t have the hours.
The AI you use for work is bleeding into your feed
Followers messaged you to say the posts sound like AI. No matter how much of your own material you paste in, it keeps reverting to that flavour. The audience you built is the one flagging it, and they’re the audience you can’t afford to lose.
You’ve got the material. You don’t have the hours.
You have note-takers on every call, live-demo footage, a methodology you’re building at Mindstone. The raw material is unusually good. What’s missing is the seat at a desk to turn it into consistent, credible posts every week.
Ghostwriter-shaped, not ghostwriter-generic
You’ve seen cohort profiles you can spot from another feed away. Same hook stack, same carousels. You want ghostwriting support that doesn’t stamp a template on your positioning. You want it to sound unmistakably like Emma.
“I don’t want to damage my audience, but also, my audience is probably shifting.”
One durable wedge. Not two competing brands.
You were wondering out loud whether to keep the female-founder pillar or go all-in on AI. Our take: the wedge is the human side of AI: identity, automation, reinvention, the grief people don’t admit to when their role disappears. The female-founder-in-tech backstory isn’t a second pillar. It’s the credibility layer that gives the wedge its authority.
The human side of AI
Identity, work, grief, reinvention. The stuff every AI thought leader is dancing around because it’s uncomfortable and can’t be prompted into existence. You live it every week at Mindstone.
Female founder, still building in tech
8 years of fundraising, building, pitching. Not a pillar of its own. It is the reason people trust you when you talk about what AI is doing to people. Threaded through the content, not siloed.
Event bookers, L&D buyers, sponsors, founders
Not another AI-tool follower base. People who book keynotes, sponsor creators, hire fractional AI leaders, and back founders. Small, warm, high-value. The kind of audience that pays for itself in one conversation.
You flagged that the transformation methodology is shared IP with the company. We work around that line by design: content sits around the methodology (observations, patterns you’re seeing, reactions, human stories), never inside it. Every post gets your approval before it goes live, so the boundary stays exactly where you want it.
Not a prompt library. Not a template cohort. A ghostwriter team briefed by a founder.
Six years in personal branding, starting at WOW under Joe Binder, the first specialist CEO and founder agency in the category. Since then, one ethos: fewer clients, deeper work, with the founder always in the room.
Solo founders and specialists building durable authority in narrow niches.
Four we work with today. Each one runs on a bespoke content system built around their own goals, not a template stack shared across the roster.
Positioned as the voice of workplace equitability. Long-form thought leadership sits alongside keynote and press amplification to grow a personal brand that carries a global movement.
HRTech and founder-network category leader. Challenger-brand content that fed higher engagement than the account had ever recorded and contributed materially to the company’s fundraise.
Founder-voice content that sits between industry advocacy and commercial storytelling. A consistent rhythm pulls in enterprise inbound around each major event.
Positioned as the thought leader inside a specialist AI and workplace niche. Speaking slots, paid promotional partnerships and inbound paying clients followed. It is the closest shape on our roster to what we’d build for you.
What paying-for-itself looks like: speaking, sponsors, contracts.
Positioned as a thought leader inside a specialist AI niche. Paid speaking slots and sponsor deals followed, alongside signed paying clients sourced directly from LinkedIn activity.
Grew an active community of advocates on LinkedIn. Directly attributable revenue followed, with podcast and press features stacking on top to scale their reputation.
Engagement climbed to the highest level the account had recorded. That momentum opened conversations with senior prospects who played a role in the fundraise.
A rhythm designed for a full-time AI contractor without eight spare hours a week.
Founder onboarding with Freddie
A 60 minute session to lock the commercial goals (speaking, sponsorships, next contract), the ICP and the measures of success. Fast. You already know your positioning.
Voice capture, up front
You send us 3–4 recent note-taker transcripts and your last 20 posts. Our writers extract the phrasing, register and the words you never use. That becomes the voice guide every post is measured against.
Strategy deck
Pillars, ICP breakdown, the human-AI wedge, and a competitive scan of who’s already talking about identity/automation/grief in your space. You approve before we write a single post.
Monthly session with Freddie, the engine of the whole thing
This is the piece that makes the retainer work. Every month, Freddie sits with you for a proper working session, walking through what’s live at Mindstone, what you’re seeing in client rooms, what’s changed in the AI conversation, the stories you’d never think to post. That session is what everything else gets built from. Not a status call. Not a check-in. Content extraction from a founder who’s in it with you.
Always-on, reactive-on-demand
Evergreen content from your transcripts posts on rhythm. When AI news breaks and you’re the natural voice on it, we pull a reactive post through your WhatsApp inside the news cycle.
Monthly readout
ICP quality of the audience, inbound conversation quality, speaking and sponsor conversations opened. What we’re changing next month and why. No vanity screenshots.
Three shapes of the same principles. Priced for where you are today.
You mentioned £1,000–£1,500 as a workable range. Signature sits inside it and is what we’d recommend. Voice is a lighter entry point. Amplifier is what makes sense when speaking and sponsor income is landing on top of the contract.
- Founder onboarding with Freddie (60 minutes)
- Voice capture from your transcripts and recent posts
- Positioning-first strategy deck
- Monthly 30-minute content session
- 8 bespoke LinkedIn posts each month, ghostwritten in your voice
- WhatsApp group + Google Docs approval
- Monthly performance readout (ICP quality)
- Reactive posts for breaking AI news
- Active community management on target creators
- Designed carousels or visual assets
- Everything in Voice
- Monthly working session with Freddie, the engine of the retainer, not a status call
- Minimum 12 bespoke posts each month, ghostwritten from that session and your transcripts
- Capped reactive slots for breaking AI and agent news, inside the news cycle
- Community management: ~15 target creators (AI + female-founder-in-tech), from your account
- Up to 4 designed visual assets each month (not cohort-template carousels)
- Podcast invite triage and bio-writing when opportunities come in
- Sales Nav outreach or cold DMs (you didn’t want this)
- Newsletter build
- Everything in Signature
- 14 posts each month with expanded reactive coverage
- Community management: ~30 target creators + inbound flagging
- Unlimited designed visual assets each month
- Light-touch newsletter setup + repurposing framework
- Quarterly positioning review with Freddie
- Speaking / keynote positioning support (bios, one-liners, deck notes)
- Sales Nav outreach (still off, by your call)
Here’s exactly what happens once you say yes.
- 1This weekYou pick a tier. We share a short contract and a mutual NDA covering the Mindstone shared-IP boundary.
- 2Week 160-minute onboarding with Freddie. You send us 3–4 recent transcripts and access to your last 20 posts for voice capture.
- 3Week 2Strategy deck lands: pillars, ICP, the human-AI wedge, a competitive scan. You approve before we write.
- 4Week 3First bespoke posts go live. WhatsApp group is active. Reactive slot goes live for the next AI news beat.
- 5Month 2 onwardsMonthly session, monthly readout. We adapt as speaking, sponsor and podcast opportunities start landing.